If you have been watching YouTube video ads recently you may have noticed  a change in the way you can interact with ‘in-screen’ ads. Previously if you clicked on a video with an ad running, you would get taken to the advertiser. This could be annoying if you are used to pausing a video this way instead.

Now Google (who of course owns YouTube) have changed that so clicking leads nowhere. Instead, if you want to interact with the ad showing you have to either click on the ‘call-to-action’ (CTA), the video header, companion banner or a link at the bottom of the video player.

See the image below for details (click to enlarge):

YouTube video ad click options





I think this will make viewing a video on YouTube more pleasant for viewers and also lead to less false clicks for advertisers. (Thanks to Veerooll for the graphic)