Search Engine Optimization
You have a website, and it looks good, but are you getting traffic and sales? The reality is that while you may have an attractive website, it may not be optimized for the search engines or for your visitors. This can result in your site placing poorly in the Search Engine Results Pages (SERPs) and not converting visitors to customers. If you want to get to Google page 1 for your relevant keywords, you have to play their game. This is where Search Engine Optimization (SEO) comes in.
An optimized site achieves the following:
Search engines (Google for example) want to know that when someone clicks on a link they will find what they expected to find. This means that Google rewards websites where the title, description, keywords and content match up as closely as possible with searchers’ intent. Of course, keyword research is essential prior to setting up your content in order to position your site for what your target market is looking for.
Do both the above well and Google will reward your site with a higher ranking.
Friendly Site Architecture
Search engine robots crawl your site to index the content and determine what it is about. Make your site easy for them to navigate and it will benefit you. It will also benefit your human visitors, enabling them to find what they want easily.
Quality content on your site attracts and keeps visitors and ensures that the search engines treat your site with more respect.
The more engaging you can make your site, the longer your visitors will stay on it and the more you will be rewarded by the search engines with a good ranking. Additions such as audio and video are an excellent way to provide engagement to visitors. (The above four bullets can be categorized as ‘on-page’ SEO.)
The amount of links (backlinks) your site gets from other sites is an important quality measure that search engines use to evaluate your site. If lots of quality sites are linking to you, it is probably an indication that you have a quality site also – one that people will want to visit. Google will reward your site accordingly. All else being equal, the site with more backlinks will outperform its competition. Generating backlinks to a site is an important part of ‘off-page’ SEO.
Tracking Your Backlinking Results
Off-page SEO employing backlinks should be verifiable. If you are paying for a service to get links and are not getting reports on how well it is working (or not) you may be wasting your money. See the diagram below for a view of the software we use to track how well our clients’ backlinking programs are working. The numbers refer to the keywords’ ranking in Google and Bing.
SEO is Your Site’s Friend
Since on-page SEO for your website normally represents a one-time cost, there really isn’t a good reason not to have it done properly. If you are concerned about the quality of the work to be done by a provider, ask for testimonials before committing yourself. Off-page SEO (backlinks) normally involves a monthly fee, but is well worth it if it produces the desired results.
What We Do For You
We do keyword research on your product or service to ensure that we feature your content around keywords that are being searched for. This will improve your ranking in Google and help prospective customers to find you.
We write or optimize your website content so that it is attractive to both Google and people. We optimize your title and description meta tags (what search robots read) to ensure they accurately reflect your site content. We also add ‘engagement vehicles’ like video to keep people on your site.
We recommend the setup of a minimum ‘social footprint’ to add authority to your site. To do this we can build a Facebook fanpage, a Google Plus page and a Yelp listing complete with graphics.
We make available our powerful backlinking program to boost your site in Google and push you to page 1.
Contact us today to find out more about how we can help you to achieve better search rankings through proper website SEO.