Realtors, Are You Letting Hot Prospects Slip Through Your Fingers?
If you’re a realtor, you know that buyers and sellers are at different points on the transaction ‘train’. Some buyers are just beginning their search and others are at the point of hiring a realtor. The same applies to sellers. How do you stay top-of-mind for these potential clients without breaking the bank on advertising? The answer is display ads and retargeting — less expensive than TV, radio, billboards and in most cases, newsprint.
What is Retargeting?
Have you ever gone to an E-commerce website like Best Buy to shop for something and found that exact item was suddenly being advertised to you on other websites you later visited? Well, that wasn’t a coincidence, you were being retargeted.
Technically all that is necessary is to place a small tag (or snippet of code) in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting “cookies” in their browser. This allows us to display retargeting ads to your potential clients as they visit other sites. Since we work with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.
Why is Retargeting so Effective?
Retargeting generates greater online sales by keeping your brand front and center and bringing “researchers” back when they’re ready to buy. Every time your prospect sees your retargeting (banner) ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Plus, your customer is more likely to have you in front of them during the “Zero Moment of Truth” when they are making that buying decision. Cheaper than TV, radio or billboards, our service offers you branding and retargeting to grow your business.
How powerful do you think it would be if you had the ability to follow up with prospects even without an email address?
Five Reasons You Should be Using Retargeting in Your Real Estate Business
You can follow prospects and show banner ads to them many places they go on the web. With retargeting, you don’t even need a user’s email address for them to opt in. Once they’ve landed on your web page and received your retargeting cookie, they’ve opted in. You’ll be able to send these buyers and sellers marketing messages in a subtle but powerful way, all while piggy-backing on the reputation of the websites they already trust and frequent.
Build Your Brand
Build your brand faster: 98% of buyers and sellers do not take the action you want on the first visit to your website. Once they leave your site they will likely not return, perhaps never seeing your brand again, even if they had intended to come back later. Retargeting solves this problem by helping you keep your brand in front of the prospect when they see your ads on trusted and popular sites. Retargeting also helps to build a lot more trust and credibility with the prospect.
Stay in front of your buyers and sellers during the decision making process. You can increase your revenue through continued follow up. Statistics show that it takes 7 or more contacts with a buyer or seller before they end up becoming a client. Retargeting is the best way to get your offer in front of prospects multiple times leading to more sales for you.
You can maximize your traffic. There are any number of reasons why prospects who visit your website don’t become a client right away. Many times it is due to timing. Retargeting allows you get them back to your website for a second look and since they’re already familiar with your brand the click-through-rates are higher. Retargeting is the best way for you to get the most out of all the visitors coming to your website and turn them from a prospect into a client.
Leverage Your Association
You can leverage your association. Because your ads will be appearing on your prospects favorite websites your brand will be able to benefit because of the association.
Are you starting to appreciate how powerful retargeting can be when you employ this strategy in your real estate business?
Okay you say, that’s great, but I don’t get a lot of traffic to my website. Then you will be happy to know that our retargeting service not only employs retargeting, but display ads as well, to get you initial traffic. That’s right, we display your custom ads on sites likely to be visited by your potential clients both locally and nationally.
For pennies on the dollar you can now get your branding and advertising on the top websites inviting people to click and go directly to your website or landing page. This is perfect if you want to advertise a specific property to its target market, or bring first time visitors to your website.
Here Are Some Ways We Can Help You Build Your Real Estate Business
Listings: Use display/retargeting ads to promote your listings. Imagine you are sitting at a listing appointment and you are showing your seller all of the impressions that you got for a past client on a particular listing. Also, you can show them sites their home will be featured on besides just the MLS. Websites like NY Times, USA Today, Forbes, CNN, etc. Having proof that you can get exposure like this will add considerable value to any listing presentation.
Buyer Leads: The main reason a potential buyer visits your website is to search for properties to buy now or later. The majority of those visitors click off before you have a chance to capture any buyer information. We can create banner ads for you that promote homes in a particular area. When the prospect is ready to resume their home search there’s a high probability that they will go back to your website and provide their information.
Seller Leads: The viewer that visits your sales pages can be retargeted separately with a special offer. You could offer them a free home valuation. You could market a display ad titled “What’s My Home Worth” or maybe an ad with a “Guaranteed Sell Program”, “Free Market Analysis” or even a “Downloadable White Paper” that sends them to a landing page specific to the ad. The possibilities are almost endless.
Branding: When visitors see your ads over and over again all across the web it makes your face and brand hard to forget. You should brand your logo, real estate team and website URL.
Contact us today to learn more about using display advertising and retargeting to gain an edge for your real estate business.