Sometimes in the focus on clicks to websites, calls are forgotten. This is unfortunate, since calls actually produce higher sales and sales interactions.
BIA/Kelsey researches local marketing. This report in 2013 is still relevant today.
Here is what some of
If you are using Pay-Per-Click ads like Google ads to market your website, you need to protect yourself from click fraud. If you’re a victim of click fraud, not only will it eat up your advertising budget, but it will
5 Reasons Local Businesses Prefer PPC Over SEO
1) Speed Of Results
As a small business owner there is probably nothing more important than seeing results quickly from their marketing dollars.
With SEO (or most any form of marketing) there
In an article by Nathan Libbey in Moz.com he talks about his research into traffic and asked this question: “True or False: Organic Traffic Converts Better than PPC”.
Mr. Libbey was getting lots of calls from SEO companies who