Many local businesses would love to have exposure on TV, radio and billboard. However, they find it too expensive. If you are in the same position, or you really don’t know how to evaluate the return you get from this
How important to shoppers are online reviews? Very important according to this report and infographic from Invesp. According to them, “The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online
Sometimes in the focus on clicks to websites, calls are forgotten. This is unfortunate, since calls actually produce higher sales and sales interactions.
BIA/Kelsey researches local marketing. This report in 2013 is still relevant today.
Here is what some of
If you are using Pay-Per-Click ads like Google ads to market your website, you need to protect yourself from click fraud. If you’re a victim of click fraud, not only will it eat up your advertising budget, but it will