Online shopping is a fact of life. If you own a business, it’s likely that many of your potential customers are checking you out online before making a buying decision. And one of the things they are checking is reviews about you through sites like Google, Yelp and Yellow Pages. Currently, it is easy for anyone to post a review about your business on the web.
Did you know that three out of four shoppers trust online reviews as much as recommendations from people they know? This creates a new and powerful marketing dynamic that can dramatically affect your business ‘bottom line’.
Not only are review directories like Yelp featuring your business prominently in search, but Google now features online reviews side-by-side with your business listing via Google Local. The result is that your business reputation — good, bad, or indifferent, is prominent for all to see.
Our current experience with clients indicates that great Google reviews play a big part in pushing websites higher in Google search. It makes sense. Google wants to offer searchers the best experience, and what better way to quantify this than 5 star reviews. Great reviews are now a SEO factor!
This is where reputation marketing can help. Wikipedia defines reputation marketing this way: “The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
Our reputation marketing service helps you to gather great reviews from your customers. Then we market those reviews all over the web (on sites like Facebook, Pinterest, and Flickr) to get you more customers. Our service encompasses both reputation management and reputation marketing.
Any advertising you do – newspaper, radio or other forms normally lead people to search for your business on the web. Don’t drive them away and waste money by disappointing them with less than a stellar reputation. First build your five-star reputation through great reviews and then drive traffic to it. We believe that this is the best approach to get the most out of today’s online marketplace and your marketing dollar.
We believe that reputation marketing is your ‘first step’ in marketing your business online and we would like the opportunity to show you why. Contact us today for a no-obligation strategy session and your free Reputation Report. You can also visit our reputation marketing website for more information here: Complete Reputation Marketing.
Some Key Steps
Our reputation marketing uses systems, people and processes to manage and market your reputation online. Here are some of the key steps:
Set up your social media ‘footprint’ to monitor and publish customer reviews.
Help you to get reviews from your customers using postcards, emails and a feedback form on your website.
Manage your online reputation by monitoring what is said about you on the web and sending you immediate email alerts with the review attached.
Provide you with monthly reports so you can track the effectiveness of your reputation marketing campaign.
Check out this example of a reputation marketing testimonial video that we provide for our clients. In these videos we only use genuine reviews given to you by your customers. They provide amazing third party social proof to validate your business, helping new customers to develop a level of comfort before meeting you.
We believe that if you have a good business reputation you should be marketing it. After all, your customers and prospective customers are interested. Why not give us a call today to learn more?